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Musical Lifestyle : Bearded , Exposed , Groomed

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Good Day fellow Beardsmen , Beard Bearers  and Beardettes!

We here at The Black Hat Beard Co. is excited to announce and introduce a fellow Hatter and Musician. Not only does he have a beard or uses Black Hat products, but he is talented in the art of music. With a few originals in his arsenal along with unique and perfectly styled covers, Johnny Camel, is the next best thing. Since we first started our journey with Johnny Camel, I , Beard Bearer, have been looping and dissecting as much of his music as I can. I stumbled on some tracks that now repeats in my ears as I write this post, not because I had to, but truly thanks to it being bad ass, great and different.


For me to come here and tell you all about this great artist is not my purpose or task, that he will do himself. All I need to do is give you a small taste of what is to come regarding The Black Hat and Johnny Camel. Not only is he a user of our products, but he is the official Black-Hatter of the Western Cape. What does that mean? If you hear, see, find a sample of our products somewhere in your life and you live in the Western Cape, do not fear, all you need to do is contact Johnny Camel and he will hook you up.

First you will make a phone call and in return hear a voice deep enough to create craters and make you feel like you arrived at the manliest of beard companies out there, fear not, his music is even better. Place the order with him and wait… Plus it is accompanied by some great guitar and loops. Now need I say more, the man is unique, and I tested him for it. One morning during my mind scrambles I thought, let us give him a small test, let us see if he really is the great man and superb musician we see on all his channels. I dialed him up, waited for the thunder to reply and cheeky as I am requested my own cover. Not only did I choose a favorite of mine, but I chose something totally out of his style of music or what he usually does. Less than 48 hours later I receive a text, “Your cover is uploading!” , yes I thought the exact same thing. Fast, way fast! I opened the laptop screen, slid the browser over to YouTube and low and behold there it is.

Now if you watched that like a good Bearer should, you would feel the same. Not only is it different from the original but he made it his own and aced it. I was pleased with the result and listened to the song over and over again for the next couple of days. Up to the point to where I said, I want an interview with this man. And here we are, the moment I have been waiting for and hopefully you too. The questions are simple and plain, but like we know Johnny Camel, he made the questions his own and developed it into something big and great, for artist reasons and purposes I will keep his replies just as he typed them.


Interview Questions with the one and only Western Cape Black-Hatter , Johnny Camel : 

Firstly in your own words in a short paragraph tell our readers who Johnny Camel is and what about yourself makes you the way you are.

Johnny Camel… well, firstly Johnny Camel is my stage name. People often ask me why I use a stage name, so let me give you the back drop. I started playing guitar at the age of 10. I immediately started joining my teachers, in primary school, playing in the praise and worship band. Playing in a band straight away taught me a lot about the mechanics of music. Having no professional training in what I do, I rely on my ear-for-music. Playing in various gospel-, garage-, school and one or two gigging bands along the way definitely played a great part in developing this.
So why Johnny Camel? Coming to Stellenbosch University in 2008 to study BRek, put me in a challenging position. Between social, Res, academic and sport commitments I no longer had the time to commit to band practices. This lead to me playing alone mostly. In my final year of accounting I decided I had to start supporting myself financially and the easiest  way of doing this was by making music.
I started booking quite a few gigs and realised the little 10 year old boy’s dream of being a professional musician could realise. However, I couldn’t afford to over-indulge in music as my studies would suffer immensely.
Johnny Camel became a manageable identity on its own, so as not to over indulge while still studying.

After finishing my BRek degree I made the decision to study further, and currently I am a final year Engineering student at Stellenbosch University.

This long story plays a great part in who and what Johnny Camel is. Along the way I grew as a musician and my, to some extent double life, started becoming one. Musically I am now a singer songwriter. I am a loop artist, armed with an acoustic 6 string and some other toys. To describe my music, I would use the term acoustic alternative rock… mainly because my voice has an element of one of the big cats in Africa that has been made wet and is not very happy about it. Other people call it smoky, raspy and whiskey infused.

Looking back at your life as a musician or artist, what made you grow a beard? Was it just curiosity or something specific?

Growing a beard has been a journey on its own. There is a definite life decision that strongly connects to my decision. At the end of the day it takes commitment, drive and a whole lot of patience to grow a beard. Commitment was the big factor in this. I committed myself to making some serious changes in my life during 2015. Just before starting my academic year I committed growing a beard as a constant reminder of what I want to achieve this year. I find it hard to put in words what a difference these 3months has had. As the beard grows and starts to show its own life, so I grow personally. I am constantly reminded of this journey and growing my beard gives me a sense of self fulfillment that is near impossible to describe.


Having a beard yourself, is there anything about the beard growing process that made you feel like giving up, grabbing the razor and shave it off?

YES! Ah… I think it is the same if you ever wanted to grow your hair out. There is a stage it looks absolutely shaggy. Messy. Push through, because they pay-off is well worth it. At the same time, having some symbolic connotation to my beard, the struggle has , and excuse me for this, really “been real”.
From the shaggy stage, to itchiness, to personal battles… it’s been a journey, and we aren’t even near the end! Currently though, my beard looks and feels great. I would not for a second entertain the thought of picking up my, by now, dusty razor for a shave.

Your music, is it driven by something in your life, or are you still feeling things out and trying to find good motivation for writing music?

Most men can relate when I say I find it difficult to word my emotions at times. Even the times I find the words, I find it near impossible to really work through it. We all have our vices of dealing with it. Some of us indulge in fitness, other food, some grab a bottle, other write, some can draw… at the end of the day, we men do something with our hands while we think or try not to.
Playing music since I was a young boy, my guitars became my vice. If I find myself angry I play, frustrated I play, happy or sad… I play. When I pick up my guitar, life simplifies and I disappear into my own world for a while.

Thus, to answer you, life is my inspiration and music my vice.


Would you say having a beard had a impact on your life, made something about you or your fan-base change?

Growing a beard has definitely had an immense impact on my life. Let’s put aside the connotation I have to growing a beard for a second.
Growing a beard and what you need to know:
Most guys respect the fact that you dedicate yourself to this. Some guys try to put you down, ignore it, the beard speaks for itself in this case.
Women tend to have mixed responses as well. Some see it as a fashion accessory, some evidently think your face is a puppy and sees the beard as something to be petted. There definitely are some who are totally put off by a beard, same rule applies here, the beard needs no defending.
Mostly though, from my experience, woman likes the beard.

As people tend to judge a man by the type of shoes or watch he wears, so they do with those of us growing facial hair. Thus, as with any form of judgement… judge me as you wish. It speaks more of your character than mine.

Lastly, no, I don’t think my beard has changed my fan base. I have grown as an individual as my beard grew and I wouldn’t change this for a second.

When you were waiting for your first products from Black Hat Beard Co., did they meet your expectations?

Crossing paths with Black Hat has been a truly great experience. I am proud to announce on this forum for the first time, that I am officially a Black Hat Brand Ambassador and a Western Cape rep for the company. In other words, if you are in the Western Cape and need to get your hands on their superior product range, feel free to contact me 😉

My dealings with Black Hat started as a shared passion for music and beards. My beard was trembling in anticipation. Up until then I used normal shampoo and conditioner on my beard. It worked to some extent but my beard always had a normal facial hair feel to it. (Stiff and hard)
I’ve been using the Black Hat range for almost two weeks and wow! The look, feel and smell of my beard have honestly changed for the better. No more itchiness, soft, fresh, a well groomed appearance AND my skin looks great.  I liked the product so much, after using,  I came forward to negotiate myself into the position to get the products in WC and be an ambassador for Black Hat.

Expectations exceeded. Definitely.


What is next for Johnny Camel and his beard? Will we see more original work?

There is defiantly more original work on the way. My big dream is to get studio time and some backing to be able to release an album. Currently though, finishing up my engineering degree is my main focus. Next year big things are on the cards for my music.

For now, expect regular, signature Johnny Camel styled, covers on my social media platforms of songs you can sing along with.

Sure that most people do, but do you have a beard habit you know of? Pulling on it, stroking too much etc etc?

Haha… I find myself feeling ten years older every time I catch myself doing the following. When thinking I tend to with my thumb and forefinger trace along my mustache down to my beard repeatedly. It is a great stress relief to be honest.

Also, on the motorbike it has become a habit to were a Buff around my face and neck, guarding the beard from “helmet hair”, yet I pull the ends of my mustache out of the buff. Thinking about it I probably look like a “spiedkop” gone bad/evil.

Is the beard here to stay, will you encourage other men to grow a beard? If yes, why?

The beard is definitely staying until I am holding my engineering degree in one hand and accounting in the other. At the moment though, I can’t imagine shaving it off afterwards.

Why? In three short months my beard has been the symbolic embodiment of my personal journey and I love this. It is a constant visual reminder of what I am working towards. I can see myself setting new milestones after these are achieved and continue growing.

To paraphrase Jungle Book: “It’s a beard necessity, a simple beard necessity, to forget about the worries in your life”


Now to near the end of my post, I am sure you feel the same as we do here at The Black Hat Beard Co.! We look forward to the future with this great talented musician and what is to come. He is on our website and on our social media, but he also sports his own. Look for the links at the end of the post. If you see that beard on the bike, wave, stop, shout or do whatever you can to get his attention. Allow him to play you a song then sell you a Beard Oil or Balm. Join me Beard Bearer and Johnny Camel in changing the mindset towards beards. Let us make the people see, beards are here to stay, and with a bit of good music, some extra time grooming and good products allow the men of our world to look their Beardest!



As I leave you to indulge on the sound of Johnny Camel, I would like to thank him personally for all the time and effort he has put into The Black Hat Beard Co. for the future is on its way. If you want to see more of him or just listen to his music while you work, study, eat, sleep or whatever your kick will be follow him at the following spots.

Johnny Camel Facebook 

Johnny Camel SoundCloud

Johnny Camel YouTube

Thanks for reading the post and the interview, we here at The black Hat Beard Co. will see you soon.

Please make sure to follow me , Beard Bearer , on my social media for upcoming deals and great things incoming. We will be launching a YouTube channel and a great competition so make sure you follow my every move!

Tweet Me – Click Here!

Instagram Me – Follow Me Here!

The Black Hat Beard Co. – Order Here!

Other than that I have no more! Watch this blog every week for more things regarding Beards and Grooming and Whiskey!

Beard Bearer singing out, Keep Grooming!

Beard Bearer…




Soon, very soon!

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Good-day all fellow Beardmen, BeardBearers, Lumbersexuals and Bearddetes!

It is coming closer and closer to the time of great beardness. We here at the, Black Hat Beard Co. , have been working hard at perfecting our product and establishing relationships with all people working with us. We are also on the verge of launching another great Project that involves beards in the near future.

My role as the Beard Bearer here at Black Hat is to inform all of our followers, customers and fellow beards men anything that has to do with beards. Gatherings, How to use products, Growing a beard and all projects or moments part of the Black Hat Beard Co.!

Therefore I am posting a small entry to inform you that I will be having interviews with people that are directly or indirectly involved with The Black Hat Beard Co. or its products.

We have a list of people lined up regarding this so please come back regularly to read about them. We are also working on a project that will allow you to stand a chance to win discount on all of our products, so please keep an eye out for that.

Follow me , Beard Bearer, on my social media to watch out for heads ups and links to all the interviews and projects regarding this.

Twitter : @BeardBearer

Youtube : Beard Bearer

Facebook : The Black Hat Beard Company

Instagram : @beardbearer

We are excited and looking forward to all things to come!


Beard Bearer Out!

From small beginnings.

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It is happening. We have a facebook page, an instagram account and now a website…

We even have a blog. Fancy that. Have a good friend of mine (Lohan) that is going to be writing for this blog on a regular basis. Seeing that he decided it is time to start growing a beard. He will be in the thick of things here on The Black Hat Blog. He also runs his own Blog from here. Check him out. Well worth it. Lets call him ‘The Beard Bearer’ for future reference.

It has taken a little while but we are live and active.

With so many ideas that my head wants to explode, I will roll them out one at a time. Hopefully remember to advertise them all and keep everyone in the loop as to what happening in the life of The Black Hat.


I would like to make a request. Please could you guys talk to us here at BH.

There are a couple of things we would like to do, and the only way is to get the people involved.

First, we would like to supply a no compromise superior beard product range. If something is off, please let us know so we can make right with you. If there are suggestions about improving what we supply, we are all ears. Not at the place yet where we can craft personal oil and balm yet

Secondly, at this stage it is my better half and myself together with our blogger mate The Beard Bearer, that does everything. We are currently working on a way forward to include others in our venture, but more details on that at a later stage as well.  If we miss something somehow, send us hate-mail. We want it so we can fix the problems.

Third and last, please post, like, comment and share on some of our forums. If you rather instagram. Cool. #theblackhat and off you go. Facebook, give us a like and share or two. Blogger by heart ? Come and right, more than welcome.

That’s it in a nutshell…


For beards in South Africa.#localislekka

Superior beard care products and accessories.

From small beginnings.


Have them? Now what?

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Hello World!

The Beard Bearer here, with a simple and quick, #BeardBearers, post to tell you more about the products of Black Hat Beard Company.

Let me start at the very beginning and address a couple of questions regarding our products  :

What is a Beard Oil? :

How to put this into words that will be appealing to all, other than the obvious? Beard oil is sort off like a brake fluid to your facial hair. Say you decided to grow your beard, suddenly your face itches, dries up and gets flaky. Just like your hair. That is where the oil comes into play. Beard Oil, is a key element to keeping your beard in shape and stylish. It functions as moisturizer to make the beard look smoother, fuller and healthier.

Why use Beard Oil? :

Now this speaks for itself, for the following three main reasons. Your beard is itchy and that causes you to feel the urge to shave it off. We discourage that by the way!!!
Secondly because your beard has flakes in them, just like hair on your head the beard needs to be taken care of, for the head we have shampoo and conditioner, here we have the oil.
Thirdly Black Hat Beard Company is the best smell and feeling your beard will ever know, HE HE HE!.
Mainly you want your beard to look good and at the same time feel good, so use the Beard Oil, it is good for you.

How to use Beard Oil? :

When it comes to the how to, it is very preference orientated process. Remember, the longer the beard the more oil you will have to use. Also keep in mind water and oil do not mix, so make sure the beard is fairly dry when applying the product.
Best time will be right after you come out of the shower or after you have washed your face. Why? The water and the heat of the steam opens the pores and softens the beard.
Now the amount of oil is all up to you, but keep in mind it needs to be absorbed by the skin, it wont evaporate into air! We recommend four to five drops if you use Our Products, but the longer the beard the more this might get. Rub the oil over your hands “Not into your hand” then slowly massage the oil over your beard and face. Please do not feel obligated to press hard and make sure it touches the skin, it is not necessary.
When this is done, grab our trusty combs and make sure you style and brush the beard. “One does not simply walk in public without a stylish beard!“.

What is Beard Balm? :

Beard balm is similar to the oil but, O SO DIFFERENT! Oil is absorbed by the skin and helps the skin to stay healthy and fresh. The balm is for the Beard itself. Simply it is a leave in “Conditioner” or Moisturizer of sort. It helps to soften and strengthen the beard, ultimately making it look better and more stylish.

Why use Beard Balm? :

Do you want people to see your beard and go, Why o Why?, no you do not, so treat the beard the same amount of attention as your head hair. IF, that means no attention at all, then change up your routine, you made the choice to grow it, now look after it. The balm will help your hair to be strong and smell good. For the ladies you see? It will help you beard to style easy and look full and neat.

How to use Beard Balm? :

Simple, just open your Beard Balm canister. Using your Thumb Nail, using the skin might prove difficult, remove some of the balm. Rub the balm between the fingers and then apply.
Start from the bottom of the neck and softly apply the balm to the beard. Now brace yourself, here it comes! The smell is great, and it stays! You breathe in through the nose and smile as you know that smelling that the rest of the day is simply great. Other than the smell, the sound of combing the hair is wonderful. Give the beard another good comb making sure it is the way you want it to be and then you are done.

Hope the quick description helps you with applying the products. Keep coming back to the blog for more information regarding #BeardBearers and of coarse The Black Hat Beard Company.

We have some exciting upcoming projects and interviews so keep an eye out!

J.L. Borstlap aka The Beard Bearer signing out!

Beards! Where do we start?

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Beards! What are they? Just another part of the human race? Are they just another burden given to men, a problem that grows out of the face only to be shaven? We here at The Black Hat Beard Company beg to differ.

Let us take a walk down the world of beards. Men have been growing beards since the start of time. Some of them because they had no means of removing it, others because it provided a warm comfort for the colder seasons. Other men grow beards to state their authority or look masculine and strong. Some just have them to hide a feature on their face they feel brings them down, while others have beards because it compliments their jaw line. Now here is the snag!

People in general have their own opinions when it comes to beards. Men, children, teenagers and women all have their own thoughts. We like them, we hate them, they gross us out and they make us look forward to the future. But one thing we can all say with confidence here at Black Hat, is that growing a beard is not for all. It takes time and effort and most of all care. Yes, having thin hair might make you feel that it is an impossible task, NO, you are wrong, all you need is more time and more discipline.

Now let us go through a few styles, or let me put it better, commercially recognizable styles of beards. There are so many bad and so many good looking ones, but I will stay with the few I found that will give you a rough idea of what we are dealing with here.

The Mustache : Feared by many but loved by so many more. There was a time in our world, not just us here in South Africa, but the whole of planet earth, where having a mustache was a must. Men wore them with pride and made them part of their daily lives, combing, stroking, turning and even oiling them. People saw these men and immediately knew that those men either cared for themselves or had power in some sort of way. Here is an example of that.

Von ZeppelinNot only does the man wear it well, you can immediately see and feel, damn, this guy is going places. Therefore growing the mustache is not a sin and a way of scaring the opposite sex, but rather a way of life. Yes we have gone through a stage in life where the stache made you seem strange and untidy, but we have passed that. Now you can be a bearer of the Mustache and feel like a true ambassador of beards.

Moving on, let us gracefully touch our next beard in line.

The Goatee : Here we have a dilemma, not only do you have the upper lip to worry about, but you also have a long sometimes thin sometimes thick beard hanging on your chin. At times you might feel like it isn’t worth it, but trust me if you care for it, it will care for you. Goatee’s have been in the world for very long, powerful figures like : Spock, Iron Man and even Che Guevara wore these bad boys. So why must we not?

long-goateeWe are aware that the world have seen goatees as a recognition of the evil or the bad, but thanks to time and persistence we have crossed that bridge and can now wear our Goatee’s with pride.

Moving along…

The Mutton Chops : Never have I had the privilege myself to sport these famous icons, but feel that they will always have a place in our world. Men like Elvis and Hulk Hogan, the famous and powerful Wolverine all felt the need to say, “Look at me, I am here” , marking themselves in any crowd as the one who doesn’t care. The person who is not afraid to be different. Like the Stache and the Goat, yes, you still need to care for these bad boys. They are on the side, mostly part of the hair, so trimming and washing is made a bit easier.

553317d5bf06ff757bc2124555919745Comb them daily and keep them inside our world, for they will always allow you to be recognized no matter where you go in the world. But do keep in mind, the harsher the Mutt, the better the look will be! So grow them long and thick, stand to the point and make us proud!

Who might be next?

Full Beard : The full beard can be seen on all corners of the world these days. It takes the longest and looks the roughest, but it does not mean it is accepted by the most. Women fear the full beard, not for the look but mostly for the feel. It is seen as untidy by the professional world and sometimes make us look like bandits or criminals. But do not fear, that can be controlled. Comb it, wash it, wax it and please oil it. The beard is sensitive and needs care. You don’t walk into the world of work without a good wash of the hair or a good comb of the head. No, we make sure it looks good.

James_Abram_Garfield,_photo_portrait_seatedBeard care has been an essential part of the mans life once, but we might have lost sight of that goal, so let us not neglect our facial hair, but rather care for them. Make them feel part of us and maybe, just maybe, they will help us and make us look stronger, meaner, manlier and even allow us to have more style in our lives.

Keeping in mind that here at, The Black Hat Beard Company, we sell products designed just for your beard. They have many products with different uses and fragrances. So check out the Products page and order your combo today.

I thank you for reading the launch entry of the Black Hat blog, but this is not the end. I will soon be going into the world of growing a beard from scratch. I will blog regularly to tell you about how it feels and works, and then stay in touch with more beard facts and fictions.

I will also post some blogs for the shavers, on how to make shaving your face a better and longer part of your life. Let us not make face and beard care a burden, but create a ritual rather, that allows us to feel strong about caring for our Beards and Faces.

Follow me here on The Black Hat Beard Company while I blog about all things beards.

Follow them on Facebook here Black Hat Facebook

Follow me , J.L. Borstlap, on my blog : J.L. Borstlap Blog as I blog about my own life and writing Novels.

Keep it growing guys and please feel free to interact on the blog. Stay true to your beard and be part of the #BeardBearers life. Together we will bring beards back.

J.L. Borstlap